Commemorating the launch debut of our City Hustle series, I’ve interviewed the co-founders of the Avocaderia, the world’s first avocado bar, which opened in Brooklyn this May. Owners Alberto Gramigni, Alessandro Biggi, and Francesco Brachetti hail from Italy, and were introduced to readily-available avocados when they moved to North America. Loving the fruit so much that they founded the first entirely avocado-based eatery, all in which they’ve decided to open it in New York City.
In this hustle & grind interview series, we’ll explore how three Italian entrepreneurs have turned a passion into profit, their influences, and what it’s like running a niche business in Brooklyn.
Why did you choose Brooklyn as the location for the Avocaderia?
When we came up with the concept of Avocaderia, we knew that even though people love avocados — it’s a pretty radical idea to build an entire menu around them so when we were scouting locations for our first store, we thought ‘what could be better than Brooklyn?’ It’s where innovators thrive and where new concepts are born every day. It’s full of open-minded, health conscious people and the reception has been unbelievable!
When did you realize the avocado trend had grown enough to open a store dedicated entirely to them?
Have you always loved avocados, or did the trend influence your decision to open the store?
Describe to us your favorite part of owning a business in New York City.
What does the daily hustle at the Avocaderia look like?