Superstar Rapper Nas has teamed up with Sweet Chick chicken & waffles!

Rocking out in NYC at Sweet Chick– on Tuesday 6/16- for the exclusive one-year celebration of their lower east side location, we joined owner John Seymour as he announced that Sweet Chick is teaming up with Superstar NYC rapper Nas!

John Seymour & Nas Sweet Chick

 [Rapper Nas, who joined in Tuesday night’s festivities, will work closely with owner John Seymour(R) to open new Sweet Chick locations in NYC and beyond.]

In this new found age of branding, Sweet Chick‘s partnership goal with Nas, which is to help ‘strategically expand the brand nationally’, makes perfect sense. A fascinating blend that leaves much to anticipate for lovers of hip-hop culture, southern-style eating, and New York City life.

John Seymour & Nas Sweet Chick

“As we continue to grow and develop the Sweet Chick brand, we want to align with partners and artists that understand what we represent,” said owner John Seymour.

John Seymour Sweet Chick with Peter Rosenberg from Hot 97 copy

[Owner John Seymour(R), cues in a moment with Hot 97’s Peter Rosenburg(R) during the one year anniversary celebration of Sweet Chick.]

DJ Vashtie Sweet Chick Restaurant Cavier Coleman
[Photo Credit, Cavier Coleman: NYC DJ Vashtie spins at Sweet Chick NYC’s one-year anniversary celebration.]

John Seymour continued, “Music has played a huge part in defining who we are and with Nas (my favorite rapper) on board, it’s a dream come true and we can truly move forward with a ‘NY state of Mind’ and introduce SWEET CHICK to a bigger audience.”

Sweet Chick Restaurant Chicken and waffles

Throughout the night, a mix of ‘hip’ tastemakers, delectable drinks and plenty of chicken & waffles seared the atmosphere of this private event to perfection.

Sweet Chick Restaurant Nas Event- Cavier Coleman

Themed cocktails with signature names like “Sunglasses & Advil” sealed in a boozy night of intimate vibes.

DJ Vashtie at Sweet Chick Restaurant Party

While famed New York City DJ Vashti pumped a mix of unforgettable Nas and Hip-hop classics like “N.Y. State of Mind” and “One Mic”.

Guest at Sweet Chick Restaurant

Sweet Chick Restaurant Nas VIP event

Just two years after opening their first location, in Williamsburg, Sweet Chick has become a celebrity hotspot and neighborhood favorite for their amazing chicken & waffle combinations and award winning BBQ.

John Seynour with wife and guests at Sweet Chick Restaurant New York City

Check out Sweet Chick’s new summer menus beginning June 21, at both LES and Williamsburg locations.

Guests at Sweet Chick Restaurant

Sweet Chick NYC is certainly one of many chic pieces to be for Summer 15′!

Sweet Chick LES event Hot 97

Sweet Chick Restaurant Merchandise swag

[Photo Credit, Cavier Coleman: Sweet Chick harvest’s an all out Chicken & Waffle experience with their signature swag.]

For more information on Sweet Chick restaurant, click here.