Superstar Rapper Nas has teamed up with Sweet Chick chicken & waffles!
Rocking out in NYC at Sweet Chick– on Tuesday 6/16- for the exclusive one-year celebration of their lower east side location, we joined owner John Seymour as he announced that Sweet Chick is teaming up with Superstar NYC rapper Nas!
In this new found age of branding, Sweet Chick‘s partnership goal with Nas, which is to help ‘strategically expand the brand nationally’, makes perfect sense. A fascinating blend that leaves much to anticipate for lovers of hip-hop culture, southern-style eating, and New York City life.
“As we continue to grow and develop the Sweet Chick brand, we want to align with partners and artists that understand what we represent,” said owner John Seymour.
[Owner John Seymour(R), cues in a moment with Hot 97’s Peter Rosenburg(R) during the one year anniversary celebration of Sweet Chick.]
John Seymour continued, “Music has played a huge part in defining who we are and with Nas (my favorite rapper) on board, it’s a dream come true and we can truly move forward with a ‘NY state of Mind’ and introduce SWEET CHICK to a bigger audience.”
Throughout the night, a mix of ‘hip’ tastemakers, delectable drinks and plenty of chicken & waffles seared the atmosphere of this private event to perfection.
Themed cocktails with signature names like “Sunglasses & Advil” sealed in a boozy night of intimate vibes.
While famed New York City DJ Vashti pumped a mix of unforgettable Nas and Hip-hop classics like “N.Y. State of Mind” and “One Mic”.
Just two years after opening their first location, in Williamsburg, Sweet Chick has become a celebrity hotspot and neighborhood favorite for their amazing chicken & waffle combinations and award winning BBQ.
Check out Sweet Chick’s new summer menus beginning June 21, at both LES and Williamsburg locations.
Sweet Chick NYC is certainly one of many chic pieces to be for Summer 15′!
[Photo Credit, Cavier Coleman: Sweet Chick harvest’s an all out Chicken & Waffle experience with their signature swag.]
For more information on Sweet Chick restaurant, click here.
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