NEW YORK, NY - FEBRUARY 12: Models walk the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA)

NEW YORK, NY – FEBRUARY 12: (Photo by Kevin Mazur/Getty Images for FENTY PUMA)

Overcome by environmental elements and an ominous mood-inducing energy, frostbitten models walked the runway with a bold chill, donning the first ever FENTY PUMA BY RIHANNA Collection during this New York Fashion Week. Just like the collection’s namesake creative director, the first season driven by Rihanna is nothing short of unexpected,  boasting a full collection of footwear, apparel and accessories for both women and men.

As we get our gears in check for the coming Spring, here’s  sporty, sexy head start on what @badgirlriri and @puma have in store for us this Autumn, and the best ways to channel your inner ‘Ri Ri’.

The Full Effect

Mixing Japanese cultural influence with gothic overtones and exaggerated volumes and proportion…

The Dome

Hats, hairspray, and holograms…

The Face

Sexiness with a tough-as-nails attitude…

The Feet

The collection ranges from show-stomping boots to sporty heels and training sneakers…

The Fella


The Rihanna FENTY x PUMA Trainer will hit stores worldwide on February 26th.

For more info hit up: www.puma.com | rihannanow.com