PUMA AND STAPLE LACE-UP FOR THE NEXT CHAPTER

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Cooling it in NYC’s East Village on Monday (9/12/16)- away from the New York Fashion Week mayhem- laced in the much anticipated PUMA x Jeff Staple collection launch. Celebrating the launch of the brand’s iconic Pigeon-inspired design scribed on PUMA classics Suede & Blaze of Glory, this comes only a short time after the PUMA x Staple Pigeon Suede shook the sneaker world three years ago.

Now- the next chapter has arrived. Word to the wise – snagging a pair of these will require a little more hustle.

The Shoe:

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This collaboration brings you fresh takes on not one, but two styles. The result is a pure street worthy capsule range and a true fusion of what the two brands stand for.

Expected to drop at select retailers in different regions exclusively, the PUMA Suede Staple in White will be available in North and Latin America only. The PUMA Suede Staple in Black is exclusive to Asia Pacific while the Grey colorway will only be available in Europe and the Middle East. The PUMA BOG x Staple will be available worldwide.
Staple’s very own Reed Space is the only store releasing all styles in their Lower East Side location and online at staplepigeon.com on September 13th followed by the global release through PUMA stores and select retailer on September 17th.

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The Event:

NYC’s Lower East Side- a wavering line wrapped around the block as the compact venue sealed into a tight space. Crimson and purple strobes created a mysterious thrill as PUMA and STAPLE symbols bounced from wall to wall. There was certainly a lively excitement amongst the room- agreeable gestures that this latest collection was ‘sick’.

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Jeff Staple and Tony Triumph

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Jeff Staple:

I miss the days when sneaker culture was all about the hunt.

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Creative Director Jeff Staple recalls, “I miss the days when sneaker culture was all about the hunt. You might need to ask a favor from a relative in London, or hit up a homie in Tokyo in order to get grails you really needed. Times have changed in the culture and the way people get their kicks.”

 

Raving about the collection he says, “That’s why I am really excited about this 4-piece collection with PUMA. We’ve abstracted the trademark Pigeon colors over three different styles of the legendary PUMA Suede. The heels are all “dipped” in Pigeon Pink while the other predominant color is region-specific. “Star White” for The Americas, “Frost Grey” for Europe & The Middle East, and “Pure Black” for Asia Pacific. To cap it all off, we’ve designed a classic Pigeon colored Blaze of Glory that will be available globally at PUMA’s top accounts. Go ahead. Just try and get all of them. Let the hunt begin!”


For more info on the PUMA x Jeff Staple collection visit: staplepigeon.com