‘Funky fresh’ and stunting in a timeless PUMA get-up, the leading sports brand recently tapped ‘Elton’ rapper Young Thug for its fall/winter 2016 Classics campaign.
In the competitive Olympics of ‘Co-Branding‘ and millennial marketing, PUMA takes the Gold!
Photographed in Bedstuy, Brooklyn, in a range of matching velour tracksuits, tees, bombers and hoodies, Young Thug complemented the brand’s Suede, G. Vilas and Sneakerboot shoe designs.
Mind you, we’ve all been lusting for fresh PUMA gear since Netflix’s “The Get Down” dropped.
See more via Puma.com