‘Funky fresh’ and stunting in a timeless PUMA get-up, the leading sports brand recently tapped ‘Elton’ rapper Young Thug for its fall/winter 2016 Classics campaign.

In the competitive Olympics of ‘Co-Branding‘ and millennial marketing, PUMA takes the Gold!

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Photographed in Bedstuy, Brooklyn, in a range of matching velour tracksuits, tees, bombers and hoodies, Young Thug complemented the brand’s Suede, G. Vilas and Sneakerboot shoe designs.

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Mind you, we’ve all been lusting for fresh PUMA gear since Netflix’s “The Get Down” dropped.

See more via Puma.com