Fila x Sweet Chick Dub Delicious Sneaker Style with Chicken & Waffles
Two Cages Equals Two Flavors
As remarkable collaborations pop up between emerging cultures and iconic brands, Fila jumps on the collective bandwagon with premiere Chicken & Waffles hotspot Sweet Chick.
Partnering with Sweet Chick for a unique and fun spin on retro sneakers, Fila’s collaboration will feature two iterations of the basketball silhouette, which align with the restaurants’ chicken and waffles signature dish.
New York born and bred restauranteur John Seymour has had a tasty addiction for sneakers all his life. Now as a pivotal (and unsurprising) way of expanding the brand, John recently met the Director of FILA Heritage at an event and after educating him on the Sweet Chick brand and lifestyle, the collaboration has become a reality. Just last year, Sweet Chick partnered with NYC rapper Nas to expand its brand and, as the restaurant continues to grow, has evolved into a lifestyle brand (called “Sweet Chick Life”) which encompasses food, hip-hop, fashion, and the cultural arts.
John Seymour on Nas’ collaboration
Nas was my favorite rapper growing up. We actually grew up almost directly across the east river from each other, right over the 59th street bridge. I used to play in the little league right under the 59th street bridge- and it’s really a small world when you think about it.
I met with a Peter Pitvander, he’s the CEO of Mass Appeal, we actually met at Sweet Chick, and it turned out that we had mutual friends, and he loved what we were doing at Sweet Chick. Mass appeal actually wrote a story on me a while back, and during the meeting, he says ‘Well I think this is something that I actually think Nas would love’. And I said, ‘Wow’.
Sweet Chick x FILA
The two cage shoe comes dressed in premium suede in red velvet crimson and cream color-ways. Lace medallions make an immediate pop, with the “Chicken” and “Waffles” appearing on opposite sneakers. Additional details include a gum outsole, tumbled leather cage, dual collaborative logos and decorative details on the back tongue, sock lining, and custom foot-bed.
Between the sneaker colors, which are a timeless style, and the organic freshness of their Chicken & Waffles, Sweet Chick is fusing into a lifestyle both befitting to New Yorkers, and an overall cool experience for everyday city-life.
Be on the look out for a Sweet Chick near you. Word on the street- they’re expanding!
For more information Sweet Chick, including restaurant locations and purchasing merchandise, visit:
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