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Presented by Haddad Brands in New York City, the 12th Annual Rookie USA New York Fashion Show (9/9/22) partnered for the first time with musician and Latin artist, Maluma. Celebrating childrenswear with Celebrity Kids, Influencers and Designers such as Victor Cruz and Daughter Kennedy, Influencer Yvette Garcia and Red Little Missy.
The collaboration brought a fresh take on the celebration of Art as the fashion show supported the El Arte De Los Suenos (Art of Dreams) foundation belonging to the Artist, Actor, Fashion Designer and Philanthropist Maluma. According to the El Arte De Los Suenos foundation website, the foundation ‘acts as a bridge between art and dreams supporting art development.’
NEW YORK, NEW YORK – SEPTEMBER 08: Models wal the runway for Air Jordan during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: Models walk the runway for Nike during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: Models walk the runway for Nike during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: Obi Toppin and children Daniel and Remie walk the runway for Air Jordan during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: Models walk the runway for Hurley during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: Models walk the runway for Levi’s during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: A model walks the runway for Hurley during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: A model walks the runway for Hurley during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: A model walks the runway for Nike during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: Emmanuel Sanders and Gabby Sanders attend 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: Daz Dillinger (R) and Zylen Arnaud attend 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: El Arte de los Sueños presentation during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: A model walks the runway for Air Jordan during the 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: Robinson Cano and guests attend 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA) NEW YORK, NEW YORK – SEPTEMBER 08: (L-R) Miles Abraira, Guerdy Abraira, Russell Abraira attend 2022 Rookie USA Fashion Show at 608 Fifth Avenue on September 08, 2022 in New York City. (Photo by Slaven Vlasic/Getty Images for Rookie USA)
We are so proud of all the children who came out tonight to strut the catwalk. We’re very proud of how they all rocked the runway with their parents there supporting and cheering them on. And we are proud to partner with our very first Latin charity, Maluma’s El Arte De Los Suenos,” said Fran Boller, Haddad Brands’ SVP of Marketing.
The private event celebrated childrenswear featuring various celebrities, influencers and celebrity kids walking the runway with stylish apparel from brands including Nike, Hurley, Converse, Jordan, and Levi’s. A lively atmosphere with parents roaring and cheering their kids on as they walked the runway. The event was hosted also by Laura Stylez from Hot 97 along with performances presented by R&B Artist Samaria along with local music and arts group Brooklyn United.
For more information via Rookie USA click here.
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Tobi is a storyteller and podcaster. She is the Host and creator of the I LOVE WHAT I DO podcast, a podcast that shares career stories, different career paths, valuable tips and inspiration to help people on their career journeys. She also has five years of professional working experience writing, editing content and working within digital in B2B and B2C. She has recently completed an MSc in Marketing at Kings College London.